Scale-up brands
This article is part of a series of articles from the WARC Guide to scale-up brands. Read more
In the modern business world, few ideas are more important than growth. Even long-time stock market fixtures like McDonald's and General Motors are judged by their quarterly growth rates. And a failure to grow can be catastrophic.
But for younger companies – and particularly startups – there's an equally strong fixation on scale. How can a business not just grow, but grow exponentially?
In many cases, this is putting the cart before the horse. Young startups need to build...