From Koalas to Coronavirus: How NRMA Insurance learnt to move at the speed of culture

Catherine Rushton

Mindshare’s Catherine Rushton outlines lessons learnt with insurance brand NRMA in responding to back-to-back events from bushfires to COVID-19.

Why it matters

Plans must change as contexts change but not many brands are set up to do so. The need to first deal with severe bushfires then the COVID-19 outbreak has forced NRMA to be flexible about plans with some key lessons learnt about adapting...

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