Experience per square foot: How experience stores could save high street retail in the UK

By rethinking the role of physical retail in the wider omnichannel shopping experience, retailers can redefine what success looks like.

As the saying goes, the night is darkest just before the dawn. That’s how the retail industry must be feeling right now.

From January to June over 11,000 chain stores have closed (an average of 60 shops a day). H2 seems to be faring no better, with further closures from some of the UK’s largest brands – Marks & Spencer, Debenhams, and Gap – also on the way.

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