Dinner DIY vs. DIFM: Who’s doing the cooking after COVID?

Nicole Miranda from Spinach examines the DIY (do it yourself) and DIFM (do it for me) food scene in Australia amid the seemingly never-ending lockdown.

This article is part of a Spotlight series on how retail brands in Australia can balance the opposing trends of DIY and DIFM (do it for me) as consumer priorities shift Read more

Australians like to do things their own way and COVID-19 has been no exception. When the pandemic first hit in 2020, much of the country went into lockdown and for a moment, it looked like we had the virus licked. During that first novel lockdown, Aussies found a host of ways to stay entertained with cooking right up there.

The Shopper Media consumer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands