Brand: Your first defence against rising prices

As inflation creeps ever-higher, businesses need to understand the critical role that brand plays in justifying price.

This article was originally published by Kantar here, and is published with permission.

It’s not news to say that brands play a fundamental role in business success by generating demand. What’s less front and centre of the debate is the critical role brands...

Not a subscriber?

Schedule your live demo with our team today