How Chinese tech can break through in the West amid concerns over trust and brand awareness

Globally, although the brand value of Chinese brands has been increasing, it cannot avoid the reality of low awareness and trust, as well as the stereotypes of counterfeit and low-end "Made in China" in the minds of overseas audiences. However, Chinese technology brands can cut in from their own technical strength, and reverse the situation through four levels: brand recognition explosion, product strength advantage building, brand trust building, and end-to-end digital experience design.

This article is part of Spotlight China's latest series focusing on Chinese brands going global. read more

Chinese brands going overseas are opening a new wave. In 2021, my country's total foreign trade exports will reach 21.73 trillion yuan, a strong year-on-year...

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