This article is part of Spotlight China's latest series focusing on Chinese brands going global. read more
Chinese brands going overseas are opening a new wave. In 2021, my country's total foreign trade exports will reach 21.73 trillion yuan, a strong year-on-year increase of 21.2%, showing the strong competitiveness of Chinese products on the global stage under the epidemic; in terms of brands, according to Kantar BrandZ's "Global Brand Value Top 100" ranking, Chinese brands account for 14% of the list in both 2021 and 2022 (European brands account for 8% in 2021), higher than 11% 10 years ago...