A modern strategy in healthcare is positioned with systems thinking

Examines the current US healthcare system through the lens not of “cost” or “price,” but the “production of health” as the organizing idea.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

During a briefing by academics at the London School of Economics during the 2008 financial crisis, Queen Elizabeth II asked the question on the minds of many of her subjects: "Why did nobody see it coming?"

The response by her advisors was blunt:

Economics could not explain the crisis because current economic theory has established it cannot predict such crises. As John Kay, one of Britain’s leading economists wroteshortly afterwards, "Faced with...

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