2020 MENA Strategy Report: Insights from the WARC Prize for MENA Strategy

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
  • Pragmatic solutions that help specific communities in MENA’s frontier markets can be instrumental in driving growth.
  • Identifying new, creative touchpoints strengthens strategy, resonating with or delighting audiences.
  • Humour is a powerful way to connect and a strategic shortcut to likeability.
  • This year’s winners are a treasure trove of local insight, proving how time invested upfront to unearth strong local insights tends to pay dividends in terms of a robust strategy....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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