SNIFF: Clásico Dogs

Dog rehoming charity SNIFF turned rescue dogs into football stars in a social media campaign to boost adoption rates in the UAE.

Campaign details

Brand: SNIFF Brand owner: SNIFF Lead agency: TBWA\RAAD Country: United Arab Emirates Industries: Charities & voluntary organisations Media channels: Online video, Social media Budget: No budget

Executive summary

You can't teach old dogs new tric

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