Unilever Corporate: U-Win

Multinational consumer goods company Unilever designed the U-Win Project, a mobile survey-based recruitment using programmatic ads, to drive personalisation and market penetration, and fuel growth in the Philippines.

Campaign details

Brand: Unilever Corporate Brand owner: Unilever Philippines Lead agency: Mindshare Philippines Contributing agency: InMobi Market: Philippines Sector: Toiletries & cosmetics (general) Media channels: Mobile & apps, Sales promotion Budget: Up to 500k