Persil: Real change

Laundry detergent, Persil, positively impacted its brand purpose credentials with the Real Change campaign in the UK.

Campaign details

Brand: PersilBrand owner: UnileverAgency: MullenLowe LondonMarket: United KingdomSector: Laundry productsMedia channels: Content marketing, Outdoor, out-of-home, Social media, Television, Video on demandBudget: 500k - 1 million

Executive summary...