Virgin Trains: Hot Spots and Hell Spots

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Campaign details

Brand: Virgin TrainsBrand owner: Virgin TrainsLead agency: Manning Gottlieb OMDContributing agencies: AnomalyCountry: United KingdomIndustries: Rail, coach, boat & car rentalMedia channels:Online display, Outdoor, out-of-home, Radio...

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