Understanding APAC millennials with location data

This article reports on how location data can provide insight into the purchase habits of millennials, with examples from five APAC markets (Australia, Hong Kong, Indonesia, Malaysia and Singapore).

Location maketh the consumer, was what Aditi Kohli, Near's general manager for Southeast Asia and Hong Kong, observed at the recent MRMW APAC conference in Singapore.

"You are basically what places you visit," she said. "That (location) identifies you...

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