Transforming planning for the 21st century

Outlines six challenges that are often thrown at planning’s door and explains how planning is responding.

Planning @50: What is its future?

This article is part of a series of articles on the future of planning. Read more.

This golden jubilee for account planning comes with mixed feelings. It is rewarding to see how the formal role of the strategist has been so influential and enduring in our industry. Yet, this anniversary also comes with a sense of unease about the s