Customer experience marketing
This article is part of a series of articles on customer experience marketing. Read more.
Air travel is fast becoming a commodity. The airline industry is competing massively on price, largely as a result of the impact of low-budget carriers and price-comparison websites. With travellers increasingly focused on cost, airlines are being forced to re-evaluate and re-imagine the customer experience – before, during and after the flight – to differentiate themselves and rise above the competition.
As per most market segments, in the airline sector customer experience is now more important...