The radicalisation of Persil: How prisoners helped restore conviction in the brand

This case study shows how Persil, a detergent brand, renewed its core values in a bold campaign that successfully increased its sales in the UK.

Campaign details

Brand: PersilBrand Owner: UnileverLead Agency: MullenLowe LondonContributing Agency: RSACountry: United KingdomIndustries: Laundry productsMedia Channels:Cinema, Direct marketing, Events & experiential, Integrated, Mobile & apps, Online...

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