The radicalisation of Persil: How prisoners helped restore conviction in the brand
Will Allen-Mersh, Emma Batho, Ayesha Walawalkar
This case study shows how Persil, a detergent brand, renewed its core values in a bold campaign that successfully increased its sales in the UK.
Campaign details
Brand: PersilBrand Owner: UnileverLead Agency: MullenLowe LondonContributing Agency: RSACountry: United KingdomIndustries: Laundry productsMedia Channels:Cinema, Direct marketing, Events & experiential, Integrated, Mobile & apps, Online...
