The radicalisation of Persil: How prisoners helped restore conviction in the brand

Will Allen-Mersh, Emma Batho, Ayesha Walawalkar

This case study shows how Persil, a detergent brand, renewed its core values in a bold campaign that successfully increased its sales in the UK.

Campaign details

Brand: Persil Brand Owner: Unilever Lead Agency: MullenLowe London Contributing Agency: RSA Country: United Kingdom Industries: Laundry products Media Channels: Cinema, Direct marketing, Events & experiential, Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Print - general, Public relations, Social Media, Television, Video on demand, Websites & microsites

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