How marketers can leverage the power of partnerships in public sector communications

This article considers how the long-term effects of public sector marketing can effectively be multiplied through the use of key partnerships with the stakeholders themselves, as they hold crucial knowledge of the subject matter, as well as through endorsement.

Marketing Public Services

This article is part of a series of articles on marketing public services. Read more.

In January, Paul Polman, Unilever's CEO, was featured on the BBC's CEO Secretsseries. Talking about confronting big global issues such as food

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