Brand: United Nations Framework Convention on Climate Change (UNFCCC)
Brand owner: The United Nations
Lead agencies: Grey London, WPP
Contributing agency: Kantar
Country: United Kingdom
Industries: Charities & voluntary organisations
Media channels: Content marketing, Livestreaming, Online video, Social media, Voice, chatbots, Word of mouth, influencers
Budget: Up to 500k
In an age where grassroots activism is on the rise, many people feel that action happens on the street, not behind the doors of the United Nations.
WPP brought together a team, led by Grey London, to help the UN reconnect with the world's people. Together with Facebook, they brought the tools and techniques of modern advertising technology to the corridors of the UN.