- The increasing importance of customer experience offers new opportunities to ‘liberate’ strategy.
- The growth in CX is increasing the demand for consultancy services; This means more and more strategists do not expect their next role to be an agency.
- There is a perception that strategy is undervalued in agencies as strategists spend too much time juggling upstream and downstream work.
- Strategists would like more access to client data but they should also retain the link to ‘real life’ to drive creativity....
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