Campaign details
Brand: TecateBrand owner: HeinekenLead agency: NómadesCountry: MexicoIndustries: Beer & ciderMedia channels: Public relations, Social media, Television, Word of mouth, advocacyBudget: 1 - 3 million
Executive Summary
Gender...
Tecate: Gender Violence
Tecate, the Mexican beer brand, used a campaign against domestic violence to increase sales in Mexico.
