Brand: adidasAdvertiser: adidasAgency: MediaComCountry: Singapore
Campaign objectives & challenges
Retail in Asia, with expectations of double-digit growth YOY and eCommerce sales expected to grow by 14% CAGR until 2021 (source: Forrester), has become transformational for brands. Driven by a constant wall of 'Mega Sale' campaigns – 9.9, 11.11, Prime Day, 12.12, Christmas and Chinese New Year – consumers are spending but they expect a retail environment that is frictionless and competitive on price.
Trying to take a fair share of the growth is anything but 'Business As Usual'.
For adidas (Southeast...