adidas: Winning retail search with price (extensions)

adidas, a sportswear brand, rewrote the code on Google so that its ads would automatically fetch product data from the Google Merchant Centre (GMC) feed in Southeast Asia, Australia and New Zealand.

Campaign Details

Brand: adidas Advertiser: adidas Agency: MediaCom Country: Singapore

Campaign objectives & challenges

Retail in Asia, with expectations of double-digit growth YOY and eCommerce sales expected to grow by 14% CAGR until 2021 (source: Forrester), has become transformational for brands. Driven by a constant wall of 'Mega Sale' campaigns – 9.9, 11.11, Pri