Singapore Tourism Board: Promoting Singapore to Singaporeans

Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, encouraged Singaporeans to visit attractions within Singapore with an Instagram-led campaign that got locals to post pictures of the scenery and food the country has to offer.

Campaign Details

Brand: Singapore Tourism Board Advertiser: Singapore Tourism Board Agency: Edelman Country: Singapore

Campaign objectives & challenges

Nothing new, and expensive. Nope, we're not describing the latest smartphone launch.

But these are co

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