Sakimeshi Supported by Suntory

Suntory, a brewing and distillery company, encouraged people in Japan to support local restaurants struggling due to the COVID-19 pandemic by creating a platform that allowed them to buy dining tickets and give monetary donations in advance.

Campaign Details

Brand: Sakimeshi / Suntory Advertiser: Sakimeshi / Suntory Agency: Dentsu Isobar Country: Japan

Campaign objectives & challenges

In April 2020, as Japan declared a state of emergency to slow the spread of COVID-19, restaurants in Japan

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands