Pizza Hut: Female gamers' new hero

Pizza Hut, a restaurant chain, gave female esports gamers a new hero with its campaign in partnership with mobile game King of Glory in China.

Campaign Details

Brand: Pizza Hut Advertiser: Yum! Brands Agency: Mindshare Country: China

Campaign objectives & challenges

In China, the esports world has risen to become one of Chinese youth's favourite pastimes. In fact, today esports tournament viewership even outranks that of the Olympics in China.