Nike: Next% Speed is Your Currency

Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.

Campaign Details

Brand: Nike Advertiser: Nike Agency: Mindshare Country: China

Campaign objectives & challenges

Nike positions itself in the territory of 'performance', while Adidas positions itself in the territory of 'lifestyle'. In China's sportwear category, however, the lifestyle position has contributed to quick growth for Adidas, which now only sits beh