Nestlé: Super Relatable Super NAN

Infant milk formula brand Super NAN leveraged AI and big data through partnerships with leading digital platforms to raise awareness and drive sales in China.

Campaign Details

Brand: Nestlé Advertiser: Nestlé Agency: Mindshare Country: China

Campaign objectives & challenges

As a challenger brand specializing in allergies in China's heavily competitive Infant Milk Formula (IMF) category, Super NAN faced fierce competition from large players who controlled over 70% of the market. The Super Premium Infant Milk Formula cate