NRMA Home Insurance: Every Home Is Worth Protecting

NRMA, a home insurance brand, launched its platform Every Home is Worth Protecting in Australia, with a pledge to plant a tree for every insurance policy sold.

Campaign Details

Brand: NRMA Home Insurance Advertiser: NRMA Home Insurance Agency: The Monkeys Country: Australia

Campaign objectives & challenges

STRATEGIC CHALLENGE: Reverse NRMA Insurance's long-term decline in home insurance – in the face of incre

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