Brand: Lexus UXAdvertiser: Inchcape GroupAgency: TBWA\ Country: Hong Kong
Campaign objectives & challenges
Market Challenge: Forced to steal share in a cramped and slowing automobile market.
While Hong Kong may be known as a shopper's paradise, it's certainly not a driver's one.
This is one of the world's most dense cities with 7.5 million people sharing just 265 km2of developed land – a third the size of New York City. Our road network is 2,123 km long – less than 2/3rds of Singapore's. Locals put up with much traffic...