L'Oréal Paris: Infallible Hotpot Challenge

L'Oréal Paris, a makeup brand, persuaded women in China that its Infallible Cushion face powder could withstand heat and humidity by engaging them with the Infallible Cushion Hotpot Challenge.

Campaign Details

Brand: L'Oréal Paris Advertiser: L'Oréal Paris Agency: Mindshare Country: China

Campaign objectives & challenges

Face makeup is the biggest category within makeup, contributing to 48% sales of total makeup in China (Source: Euromonitor). As makeup's biggest growth driver, face makeup was undeniably a category all brands were eyeing, and L'Oréal Paris was no exc