Brand: HennessyAdvertiser: DiageoAgency: Ruder FinnCountry: China
Campaign objectives & challenges
- Explore new consumption occasions
- Attract new consumer groups
Food pairing is one of the most important consumption occasions for spirits in the Chinese market and both local and foreign spirits brands have been competing for years to stand out. In order to achieve business growth, a new subdivided consumption occasion must be found in this red ocean.
As one of the most famous luxury cognac brands in the world, Hennessy has been rooted in China since 1869. As the Chinese young...