BOSS Coffee: Touch-And-Go Coffee

Boss Coffee, a ready-to-drink coffee brand, launched 120 flavour combinations and bespoke label designs on social media app LINE to encourage online orders and pickups among busy commuters in Japan.

Campaign Details

Brand: BOSS CoffeeAdvertiser: SuntoryAgency: Dentsu IsobarCountry: Japan

Campaign objectives & challenges


Establishing a new coffee experience standard, TOUCH-AND-GO COFFEE introduced a design that invited customers to delight in maximum beverage customization in the shortest time, without face-to-face contact. This is Japan's first mobile ordering system underpinned by social app LINE as the centerpiece where coffee can be tailored to the extreme without in-store waiting.

The Challenge

Suntory's ready-to-drink brand BOSS Coffee is a highly recognized best-seller in its category for over 25 years among office workers in Japan with 100m...

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