Brand: BOSS CoffeeAdvertiser: SuntoryAgency: Dentsu IsobarCountry: Japan
Campaign objectives & challenges
Establishing a new coffee experience standard, TOUCH-AND-GO COFFEE introduced a design that invited customers to delight in maximum beverage customization in the shortest time, without face-to-face contact. This is Japan's first mobile ordering system underpinned by social app LINE as the centerpiece where coffee can be tailored to the extreme without in-store waiting.
Suntory's ready-to-drink brand BOSS Coffee is a highly recognized best-seller in its category for over 25 years among office workers in Japan with 100m...