BOSS Coffee: Touch-And-Go Coffee

Boss Coffee, a ready-to-drink coffee brand, launched 120 flavour combinations and bespoke label designs on social media app LINE to encourage online orders and pickups among busy commuters in Japan.

Campaign Details

Brand: BOSS Coffee Advertiser: Suntory Agency: Dentsu Isobar Country: Japan

Campaign objectives & challenges

Overview

Establishing a new coffee experience standard, TOUCH-AND-GO COFFEE introduced a design that invited customers to delight in maximum beverage customization in the shortest time, without face-to-face contact. This is Japan's first mobile ordering syste