TAG's tips for tackling ad fraud

The Trustworthy Accountability Group (TAG), an industry alliance that tackles failings in the digital marketing ecosystem, has successfully developed an approach that can help reduce fraud.

Following digital-advertising best practices can reduce "invalid traffic" – a term describing fraud levels in the supply chain – by 83%.

That was the headline finding from research commissioned by the Trustworthy Accountability Group (TAG), an industry group founded by the Association of National Advertisers (ANA), 4A's (American Association of Advertising Agencies) and Interactive Ad

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