Agency: Wunderman Guangzhou China
Campaign Strategy
There are a lot of soda beverage brands in China promoting their product as sunny, happy and fun, all key attributes in Sunkist. We needed to create an engaging digital platform that would not only differentiate ourselves but keep Chinese youth engaged throughout the campaign period. Our target enjoys spontaneous surprises that the can discover through social channels.
We needed a combination of creative content and prize winning opportunities that linked to sales. It all had to happen only on mobile and WeChat. It needed to be engaging and sharable.
Sunkist has loads...