Starbucks and social: How Starbucks created the fourth place in coffee culture

Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.

Campaign details

Brand: StarbucksAdvertiser: Starbucks UKAgency: Manning Gottlieb OMD

Starbucks and Social: How Starbucks Created the Fourth Place in Coffee Culture

This is a story about how social media can build a business. It's not a story about an unexpected...

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