The problem with most trend reports is that they are usually US-centric, often seem like science fiction and have little relevance to brands.
That was the view of MullenLowe group digital director Mark Haycock at his self-confessed “anti-trend”...
The problem with most trend reports is that they are usually US-centric, often seem like science fiction and have little relevance to brands.
That was the view of MullenLowe group digital director Mark Haycock at his self-confessed “anti-trend”...
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