SK-II: The Marriage Market Takeover

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.

Campaign details

Brand: SK-II Brand owner: P&G Lead agency: Forsman & Bodenfors Contributing agencies: BeOn Nordic Country: China Industries: Skin care, sun protection Media channels: Online video, Outdoor, out-of-home, Public relations, Word of mou

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