Campaign details
Brand: Visit FinlandAdvertiser: Visit FinlandAgency: Zapwater Communications
Campaign Overview
The popular adage states, "money can't buy you happiness." However, Visit Finland - the tourism board of the destination - disagrees. Finns are experts on happiness, especially after being named the "happiest country in the world" by the UN World Happiness Index for two consecutive years. While the destination's happiness stats continued to soar, Finland's tourism numbers were sluggish in comparison to its Nordic neighbors, including Sweden, Denmark and Norway. Furthermore, consumers struggled to understand the differences between the countries. In order to establish...