Campaign details
Brand: PantoneAdvertiser: X-RiteAgency: Huge
Situation analysis
For the past twenty years, The Pantone Color of the Year program, created by the Pantone Color Institute, has celebrated the symbolic nature of color—and how the popularity of certain colors reflects culture in a particular moment. Pantone, a B2B brand, uses the Color of the Year as a key tentpole moment to provide strategic direction for the world of trend and design and showcase its relevance to its customers: brands, designers, and retailers across the world
As Pantone headed into a new era, the iconic platform...