Mucinex: Beat the Zombie Funk with Mucinex

Mucinex, the cold and flu medicine brand, launched a pop-up event and series on TikTok to promote its new Nightshift medicine among younger consumers.

Campaign details

Brand: Mucinex Advertiser: Reckitt Benckiser Agency: Lippe Taylor

Situation and Campaign Objectives

Mucinex is a leading cold and flu brand that includes a range of cough and chest congestion, multi-symptom and sinus remedies for adults and children. As the #1 doctor recommended OTC brand for daytime multi-symptom relief, Mucinex was excited to int

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