Hyatt Hotels Corporation: Hyatt x Zeno - Brand Purpose

Hyatt Hotels Corporation, a hotel brand, leveraged Hyatt's purpose of care to demonstrate how the brand reimagined travel in the USA during the COVID-19 pandemic.

Campaign details

Brand: Hyatt Hotels CorporationAdvertiser: Global HyattAgency: Zeno Group

Executive Summary

Purpose at the Core

Hyatt first articulated its purpose in 2015, it was well before "purpose" was on every company's radar like it is today. Back...

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