Hyatt Hotels Corporation: Hyatt x Zeno - Brand Purpose

Hyatt Hotels Corporation, a hotel brand, leveraged Hyatt's purpose of care to demonstrate how the brand reimagined travel in the USA during the COVID-19 pandemic.

Campaign details

Brand: Hyatt Hotels Corporation Advertiser: Global Hyatt Agency: Zeno Group

Executive Summary

Purpose at the Core

Hyatt first articulated its purpose in 2015, it was well before "purpose" was on every company's radar like it is today. Back then Hyatt knew that it was absolutely critical to articulate a common purpose that all stakeholders could get behind - some

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