Good Humor: A New Jingle for a New Era

Good Humor, an ice cream brand, took a stand during the Black Lives Matter movement by partnering with rapper and composer The RZA to recreate a classic ice cream truck song which previously featured racist and offensive lyrics.

Campaign details

Brand: Good Humor Advertiser: Unilever Agency: Edelman

Introduction

In the summer of 2020, the United States underwent an extraordinary racial reckoning. Decades of tensions around racial injustice surfaced across the country, exposing deep-seeded racism throughout U.S. history and culture – with roots in some of the

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