Fitbit: Future of Fit

Fitbit, a consumer electronics company, launched a campaign five months into the COVID-19 pandemic to show the media, and consumers, how Fitbit could help everyone's overall health, particularly in such difficult times.

Campaign details

Brand: Fitbit Advertiser: Google Agency: FleishmanHillard

Fitbit is known for creating curated, fun, high-touch, hands-on launch experiences that are truly unique for media--no two are ever the same. But what happens when your brand's most innovative, transformative launch is timed five months into a pandem

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