Discover Puerto Rico: Puerto Rico Virtual Vacay

Discover Puerto Rico (DPR), the Puerto Rican tourism board, kept the destination top of mind for US tourists during the COVID-19 lockdown by offering a virtual weekend getaway.

Campaign details

Brand: Discover Puerto Rico Advertiser: Discover Puerto Rico Agency: Ketchum

Situation

As the CDC and other organizations, including the World Health Organization, applied restrictions discouraging travel due to the COVID-19 global pandemic, tourism to popular vacation destinations came to an abrupt halt.

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