Clorox: Clean is the Beginning—Clorox with Ketchum

The Clorox Company, a manufacturer and marketer of consumer and professional products, increased household penetration of its products in the US by launching a biometric video that tracks how people react to a clean room versus a dirty one.

In nearly every household in America, cleaning is a constant conundrum as people struggle to juggle jobs, careers, and in the margins of the week, the business of maintaining an orderly, functioning home. The growing retail space devoted to cleaning products...

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