Campaign details
Brand: Chipotle Mexican GrillAdvertiser: Chipotle Mexican GrillAgency: Day One Agency and BCW
The Challenge
Chipotle needed to tackle Super Bowl Sunday and drive in-app sales among Gen-Z on one of the biggest food delivery days of the year.
The solution: Do it all using Gen-Z's favorite app, TikTok.
We enlisted 12 of TikTok's biggest stars to create and drop Chipotle delivery spots every time the NFL called a time-out on the field and set all their videos to TikTok's hottest track: Justin Beiber's hit single Yummy.
The campaign reached over 95M on the...