Chipotle Mexican Grill: Chipotle Wins The Super Bowl with TikTok Timeout

Chipotle, a restaurant chain, increased delivery sales among Gen Z during Super Bowl Sunday by creating videos with popular TikTok stars on the app that dropped delivery slots every time the NFL called a time-out.

Campaign details

Brand: Chipotle Mexican Grill Advertiser: Chipotle Mexican Grill Agency: Day One Agency and BCW

The Challenge

Chipotle needed to tackle Super Bowl Sunday and drive in-app sales among Gen-Z on one of the biggest food delivery days of the year.

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