Cannabis Information Project: Keeping Cannabis Essential Amid The Pandemic

The Cannabis Information Project (CIP), a coalition of the US's top cannabis companies, persuaded policymakers to keep dispensaries open in all states where cannabis is legal.

Campaign details

Brand: Cannabis Information Project Advertiser: Cannabis Information Project Agency: Marathon Strategies

The Challenge

Marathon worked with the Cannabis Information Project, a coalition of the nation's top cannabis companies that we helped launch in late 2019, to persuade policymakers to keep dispensaries open in all states where cannabis is legal to continue serving

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands