Avaya: Reinvigorating a 20-Year-Old Brand

Avaya, a global communications company, shed its legacy image and showed the market its refreshed business model and value proposition in the US.

Campaign details

Brand: Avaya Advertiser: Avaya Hldgs Agency: Hotwire

Situation Analysis

Avaya, a 20-year-old global communications company, was looking to tell new stories, broaden its audience reach and establish a market-reshaping narrative around its cloud and SaaS offerings. The Avaya brand was well-known as a communications hardwar

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