Rogue One: Everything but Rogue with Data

Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.

Campaign details

Brand: Rogue One: A Star Wars Story Brand owner: The Walt Disney Company Lead agency: OMD UK, OMD EMEA Country: United Kingdom Industries: Films & movies Media channels: Online display, Online video, Programmatic display, Social media Budget: 500k - 1 million

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