Reebok: Girls Do(n't) Fight

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

Campaign details

Brand: ReebokBrand owner: ReebokLead agency: McCann Worldgroup India Country: IndiaIndustries: SportswearMedia channels:Events & experiential, Magazines - consumer, Online video, Point-of-purchase, in-store, Print - general,...

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